Creative portfolio
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When CAIA opened the doors to their new flagship store, my team at Patriksson was brought in to shape the creative concept: “Moving In”. I was involved from idea to execution, drawing inspiration from the feeling of settling into a new neighborhood. The day began with thoughtful welcome gifts for neighbours, followed by pink margaritas on tap and freshly baked mini pizzas during the evening’s move-in party. The aim was to create an atmosphere that felt spontaneous, playful, and genuinely warm, just like a real move-in moment, but with a signature CAIA twist.